Principles

SOAP was founded to merge environmentalism, cultural theory and marketing into a new discipline.  Our manifesto serves as the best testament to our operating principles, but here are a few rules we live by.

• Strive for truth over harmony.
• Assume good will.
• Honor and appreciate ideas not our own.
• Build credibility by saying what we will do and then doing it.
• Don’t lose sight of our shared purpose.
• The Devil and the Buddha are in the details.
• Learn from each other.
• Listen carefully.
• Enjoy.