Traditional promotion is the attempt to (re)define the value of our consumption and define the corporation doing the promotion. In the face of cultural, climate and civic distress, this approach to marketing is potentially libelous.
This book deconstructs (the) “promotion” (of consumerism) and “sustainability” as two often competing concepts. And through these deconstructed parts, it reassembles a new thing; a strategy and methodology of promotion that is, simultaneously, sustainability.
As American consumerism matures, we argue that this new strategy is as vital to the making real of “capitalism with a human face” as it is to brand endurance.
Ultimately, this is a book about meaning making and management. It is about the significance of meaning. Or significant meaning.
“John Rooks’ “More Than Promote” represents a totally fresh take on marketing. One with the potential to elevate marketing, marketers, and sustainable marketing in one fell swoop.”
—Jacquelyn Ottman, founder and president, J. Ottman Consulting and Author, The New Rules of Green Marketing
“More Than Promote is not just about green marketing - John Rooks’ book dares us to do more. It’s about getting in the game and making a difference. It’s about making our lives and our work sustainable, honest, and real for each other and our planet, then telling our friends. Just read it and see for yourself. And go from marketing the change to being the change.”
—Glenn Croston, author of “75 Green Businesses” and “Starting Green”, founder of StartingUpGreen.com
“More than promote is more than a book! It teaches you how to make your company a citizen, your brand a real friend, your work a way to help society.”
—Diego Masi, Author of Go Green
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