THE CONCEPT IS PRETTY SIMPLE:  A TWENTY-ONE DAY CHALLENGE THAT THROUGH A DAILY EMAIL PLATFORM, CONSUMERS BECOME MORE CAUSE AWARE AND ALTER THEIR BEHAVIORS AND ATTITUDES.

The campaign is based on classic behavior modeling which indicates that it takes twenty-one days for a person to change a behavior pattern and form a new habit.  Thought to be introduced by Dr. Maxwell Martz in his book Psycho-Cybernetics, we have developed this concept into an on-line viral and asynchronous email platform that provides our clients a unique platform to engage their stakeholders in deep change.

NGOs use the platform for fundraising, education, measuring change, tribe building.

Corporations use the platform to launch products, affiliate marketing, as an on-boarding tool, and to build a tribe of engaged customers.

And, everyone get’s an “Ask me How I did it for 21-days” t-shirt.