MORE THAN PROMOTE(R) IS MORE THAN THE NAME OF OUR NEW BOOK.  IT IS A NEW MARKETING PARADIGM.  MORE THAN PROMOTE HELPS AUTHENTIC MARKETERS AND COURAGEOUS BRANDS DEVELOP PROMOTIONS THAT HAVE CORPORATE, CIVIC, AND CULTURAL VALUE.

Our new book deconstructs (the) “promotion” (of consumerism) and “sustainability” as two often-competing concepts.  And through these deconstructed parts, it reassembles a new thing; a strategy and methodology of promotion that is, simultaneously, sustainability and marketing.

As American consumerism matures and green marketing becomes passé, we argue that this new strategy is as vital to the making real of Samual Brittan’s concept of “capitalism with a human face” as it is to brand endurance.

Ultimately, this is a book about meaning making and management.  It is about the significance of meaning.  Or significant meaning.

Take the pledge today. www.morethanpromote.com