When does “green” suffice? When should we use the more scientific “sustainable”? Do “eco-friendly” and “carbon neutral” need to be defined in quantifiable terms? What is the most popular word in promoting green goods and services today? The language of the modern green consumer movement is not only odd, but it is shifting. And, different consumer groups respond to different language sets. Understanding the linguistic shifts is critical to effective marketing.

This workshop guides you though the language choices available and those most effective with your target demographic market