JOHN and bob ROOKS

it's the culture.

In 1988, John and his older, slightly better looking brother Bob rode their bicycles from Seattle to Boston.

Today, they both consult under the SOAP Group umbrella.

John has a masters in Cultural Theory, and is the author of More Than Promote - A Monkey Wrencher's Guide to Authentic Marketing and EcoHegemony: How Sustainability Pop-cultures Influence on Sustainability Or Vice Versa. He founded SOAP in 2003, and later recruited his brother to "handle the science and math." He has consulted with Fortune 10 companies on sustainability initiatives and curious problems.

Bob has a masters in environmental engineering from Duke University. With 30+ years experience, he has served as primary technical lead for multi-million dollar, multi-year environmental restoration programs for the US Navy and US Air Force and for hundreds of municipal and commercial clients.

the brothers rooks


We live and play in Portland, Maine and Kialua, Hawaii

it's the culture.

Hint: The answer is in your employees and you supply chain, not the board room.