SOAP stands for Sustainable Organization Advocacy Partners.
We are a specialized consultancy working at the intersection of culture and sustainability.
Founded in 2003, we have worked with some of the most progressive companies in the world, helping them solve complex sustainability problems.
Our favorite projects include helping clients understand sustainability in a cultural context – and how to leverage culture to advance strategic initiatives. That may be consumer culture, corporate culture, and even popular culture.
There is no typical project. In general, we offer the following: