WE HELP COMPANIES, NGOS AND GOVERNMENTS UNDERSTAND, IMPROVE, AND OWN THEIR IMPACT ON THE PLANET.

SOAP stands for Sustainable Organization Advocacy Partners.  

We are a specialized consultancy working at the intersection of culture and sustainability.  

Founded in 2003, we have worked with some of the most progressive companies in the world, helping them solve complex sustainability problems.

  • Google [Consumer Research and Consulting] with CSS Consulting
  • Interface Carpet [Employee Engagement]
  • Clif Bar [In Good Company Program Support]
  • Subaru of America [Dealer engagement and carbon accounting] with Rapport
  • Montrose Environmental [Carbon accounting and GRI / SASB Reporting]

Our favorite projects include helping clients understand sustainability in a cultural context – and how to leverage culture to advance strategic initiatives.  That may be consumer culture, corporate culture, and even popular culture. 

There is no typical project.  In general, we offer the following:

  • Consumer cultural research
  • Sustainability-related project management
  • Sustainability strategy development and accountability
  • Employee and stakeholder engagement
  • Sustainability reporting and communications

For more information, connect with:

John Rooks, CEO and Founder

[email protected]