HI.

FOUNDED IN 2003.

We are a specialized consultancy working at the intersection of culture and sustainability. 

Our favorite projects include helping clients understand sustainability in a cultural context – and how to leverage culture to advance strategic initiatives. That may be consumer culture, corporate culture, and even popular culture.

AUTHENTIC CULTURE ISN'T AN ACCIDENT. IT IS MANUFACTURED.

There is no real typical project for us. In general, our services fall into the following broad scopes:

* Consumer culture research

* Corporate culture alignment

* Sustainability-related project management

* Sustainability strategy development and accountability

* Employee and stakeholder engagement

* Sustainability reporting and communications

* WFH culture re-capture

* Footprinting (carbon, water, waste, social)

* Creative, branding, marketing

* Certification support (Bcorp, etc.)

SUSTAINABILITY IN POP CULTURE:

EMPLOYEES ARE BIG BAGS OF IDEAS WALKING AROUND YOUR FACTORY FLOOR.

WHY POP-CULTURE AND SUSTAINABILITY?

America produces more “pop culture” than any other export, so it makes sense to analyze that product as a way to understand the culture it self.

dawn of the dead AND SUSTAINABILITY

Zombie movies are about mass, unthinking consumption. So is sustainability.

GHOST WORLD AND SUSTAINABILITY

Lots of sustainability is about fashion - about being seen being green.

fight club and sustainability

At the heart, Fight Club is about consumerism and how to return to the authentic self...through violence.

WATCHMEN AND SUSTAINABILITY

Watchmen can be read as a metaphor for supply chain sustainability.

snowpiercer and SUSTAINABILITY

The world has run out of resources. Class wars breakout. Sound familiar?

AN AMERICAN WEREWOLF IN PARIS AND SUSTAINABILIty

AWIP is as stark a contrast from AWIL as Trump is from Obama when it comes to climate policy.

THE THINNING AND SUSTAINABILITY

We're going to have to deal with over-population sooner rather than later. The Thinning has a solution: kill the dumb.

THE BIRDS AND SUSTAINABILITY

Climate deniers are blind to science, just like The Birds.

JURASSIC PARK and SUSTAINABILITY

Nature finds a way, and man is the virus. Oh, and Steve Bannon funded Biosphere 2.

star wars AND SUSTAINABILIty

What is the carbon footprint of the Death Star? New meaning is offered to the phrase "in the dust of this planet."

Doctor strange AND SUSTAINABILITY

Sustainability is about social issues. Specifically, Doctor Strange makes some very strange choices when it comes to race.

LOGAN'S RUN AND SUSTAINABILITY

A lot of sustainability messaging is about a return to Eden - a perfect pastoral past that never existed. So is Logan's Run.

WATERWORLD and SUSTAINABILITY

Next generation as hope, oil as evil, the earth ending in a deluge...it's all hitting too close to home.

SOYLENT GREEN AND SUSTAINABILIty

Heston screams: "People! Soylent Green is People!” Well, so is sustainability. 

SHARKNADO AND SUSTAINABILITY

Greenwashing turns sustainability into a farce, creating apathy. Like Sharknados, sustainability is a hyperobject.

THE GIRL WITH ALL THE GIFTS AND SUSTAINABILITY

This movie is about one generation's relationship between the one before and after it. If we can figure that out, we solve the sustainability mess.

praxis

How to put this stuff to work.

contact

We work and play in Portland, Maine and
Kailua, Hawaii

IT'S ABOUT THE CULTURE

Cultural alignment removes unidentified corporate friction.