America makes pop culture. What do you make? Coffee filters,  appliances, cleaning products, shopping experiences? That’s what you sell,  not what you make. Chances are you don’t make most of the things you sell  anyway. Chances are changing the perception of the things you sell, can be  as simple (an expensive) as a new branding … Read morePRAXIS


“The truth has the structure of a fiction.”- JACQUES LACAN I graduated from a third-rate university with a master’s degree in writing and cultural theory. No one would ever design the start of a successful business career with that sentence. But over the years, I have come to realize that the connection between culture and failure … Read moreWHY POP-CULTURE AND SUSTAINABILITY?